Entrepreneurship

Entrepreneurship articles by Circa Lingua.

19Jun 2017

establish long-term relationships with international clients

When it comes to internationalisation, different strategies need to be implemented for the different audiences that a business is targeting.

It makes sense, because different audiences living in different cultural contexts and countries won’t have the same needs. Hence, businesses will have to adapt their products and services if they want to target them.

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08May 2017

compensate the lack of language skills

Globalisation is bringing countries together. Nowadays, it’s quite common to have online business meeting among different countries. Last Friday, I had three different business meetings with clients in Spain, France and the US.

However, as organisations globalise, when it comes to doing business in international markets, expectations rise as well, which includes the need to trade in the local market’s language.

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24Oct 2016

translate your digital product

You’ve been working hard on your blog and website.

You have invested (time and money) in graphic design, content marketing, SEO and so many other necessary skills to increase the visibility of your blog.

You may have even taken a course on blogging or digital marketing to take your website and business to the next level.

And that’s how you created a first digital product. You know that digital products are a good way to start monetising all these efforts through your website and blog.

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11Oct 2016

position your business through linguistic services

The Internet is overcrowded.

Probably you have already heard this sentences zillions of times before.

 

It seems that always the same ads and promotional content follow us wherever we go. Always the same business trying to sell us something. No matter where we go, in the underground, on the bus, while driving, even if we just want to chat to a friend on Facebook.

Why should you bother to create a new blog when there are already loads of people writing about your idea?

 

It’s very hard to stand out and be creative when everything has already been invented.

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12Sep 2016

Adapt products to a foreign market

Isn’t it the dream of any business?

To expand across different markets and start selling products or services abroad, duplicating their clients and sales. It sounds idyllic, doesn’t it?

Yet you may think it’s really hard to make it a reality.

Well, let me tell you something. It’s not that difficult. I’ve been doing it for three years now, and I have helped different businesses to do it too. And, believe me, if I can do it, so you can.

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