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grow your business when demand is low
May 11, 2020

How to grow your business when demand is low

All businesses are governed by supply and demand according to basic economic principles. Demand (and especially low demand) has an impact in all aspects of our business, even the way we communicate. This is something we can’t control. But, believe me, you can still grow your business when demand is low. It’d be amazing to […]

establish long-term relationships with international clients
June 19, 2017

3 smart techniques to build trust and establish long-term relationships with international clients

When it comes to internationalisation, different strategies need to be implemented for the different audiences that a business is targeting. It makes sense, because different audiences living in different cultural contexts and countries won’t have the same needs. Hence, businesses will have to adapt their products and services if they want to target them.

compensate the lack of language skills
May 8, 2017

4 smart methods to compensate the lack of language skills in your business

Globalisation is bringing countries together. Nowadays, it’s quite common to have online business meeting among different countries. Last Friday, I had three different business meetings with clients in Spain, France and the US. However, as organisations globalise, when it comes to doing business in international markets, expectations rise as well, which includes the need to […]

improve your business communication
May 1, 2017

7 proven ways to improve your business communication to boost sales and engagement

There are three basic elements that have a direct impact on your sales: quality, prices and communication. Businesses normally focus on having quality products to sell and setting the correct prices at which clients are willing to buy these products.

December 13, 2016

5 innovative strategies to grow your business with Spanish in 2017 (the best marketers are already doing it)

2017 is getting closer and closer. It’s time to analyse the performance of our businesses and plan the strategies for the next year.   2017 is still a blank canvas, and it’s up to us to design what’s going to happen over the next 12 months.   It may seem scary, so much plan to […]