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May 4, 2020

How to communicate with your clients during a crisis

There’s no doubt that a crisis implies uncertainty, nerves, and raw feelings both within your business and clients. It can have an impact internally and externally. And communication has a crucial role in this context. Communication is key to manage uncertainty, explain the circumstances, express what your business is going through and how you’re dealing […]

establish long-term relationships with international clients
June 19, 2017

3 smart techniques to build trust and establish long-term relationships with international clients

When it comes to internationalisation, different strategies need to be implemented for the different audiences that a business is targeting. It makes sense, because different audiences living in different cultural contexts and countries won’t have the same needs. Hence, businesses will have to adapt their products and services if they want to target them.