13Dec 2016

2017 is getting closer and closer.

It’s time to analyse the performance of our businesses and plan the strategies for the next year.

 

2017 is still a blank canvas, and it’s up to us to design what’s going to happen over the next 12 months.

 

It may seem scary, so much plan to do, so many actions to take… I see it like a fresh start. This new year let us remove all the bad decisions that we’ve taken in 2016, to focus on what actually worked, and implement innovative strategies that bring results.

Continue reading

05Dec 2016

Visual content or text: which one is better to attract readers and grow your business?

Is it better to have a visual portfolio to showcase your previous assignment or a well-written service page on your website to inform your audience about your offer?

 

Are people actually reading your texts these days, or do they prefer visual content not to read endless copies?

 

Are pictures enough to market your business?

 

I’m sure that you have asked yourself all these questions when marketing your services or setting up your website. Finding a balance between visual content and text can be tricky.

Continue reading

28Nov 2016

Why a free website translation will kill your business (and what you can do to connect with your international audience and sell more)

You know that a multilingual website is the ideal platform to attract international clients.

 

If you get your website translated into different languages, it will be accessible to people in different parts of the world. And that means more business opportunities. More audience for your website, and more potential clients who can be targeted.

 

But getting your website translated is a daunting process. And it requires an investment.

Continue reading