Marketing articles by Circa Lingua.

08May 2017

compensate the lack of language skills

Globalisation is bringing countries together. Nowadays, it’s quite common to have online business meeting among different countries. Last Friday, I had three different business meetings with clients in Spain, France and the US.

However, as organisations globalise, when it comes to doing business in international markets, expectations rise as well, which includes the need to trade in the local market’s language.

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13Dec 2016

2017 is getting closer and closer.

It’s time to analyse the performance of our businesses and plan the strategies for the next year.


2017 is still a blank canvas, and it’s up to us to design what’s going to happen over the next 12 months.


It may seem scary, so much plan to do, so many actions to take… I see it like a fresh start. This new year let us remove all the bad decisions that we’ve taken in 2016, to focus on what actually worked, and implement innovative strategies that bring results.

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05Dec 2016

Visual content or text: which one is better to attract readers and grow your business?

Is it better to have a visual portfolio to showcase your previous assignment or a well-written service page on your website to inform your audience about your offer?


Are people actually reading your texts these days, or do they prefer visual content not to read endless copies?


Are pictures enough to market your business?


I’m sure that you have asked yourself all these questions when marketing your services or setting up your website. Finding a balance between visual content and text can be tricky.

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28Nov 2016

Why a free website translation will kill your business (and what you can do to connect with your international audience and sell more)

You know that a multilingual website is the ideal platform to attract international clients.


If you get your website translated into different languages, it will be accessible to people in different parts of the world. And that means more business opportunities. More audience for your website, and more potential clients who can be targeted.


But getting your website translated is a daunting process. And it requires an investment.

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22Nov 2016

How to write the perfect pitch email to get the job of your dreams

You’ve just seen the vacancy of your dreams published online.

Or maybe one of your favourite platforms online has published a great opportunity for your career.

Without any hesitation, you start writing an email to this person. You know you’re the perfect candidate for this opportunity and you don’t want anyone to get it instead.

You click send… and nothing happens. You wait days and weeks for a response, but your inbox is still empty.

It’s normal. I’ve also been in that situation before. I think the worst part is to not know if that person is ever going to reply your email.

Writing the perfect pitch email isn’t easy. Especially when we’re so excited about a specific opportunity.

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