7 blog posts that will boost your online selling strategies
“Why online selling is so hard?” That’s what I friend asked me a few days ago. I don’t think that online selling is difficult; it’s difficult to get to the point where people want to buy your products and services.
Online selling has become the fuel of loads of businesses and it represents a great opportunity for yours. Now it’s up to you, are you willing to do what it takes to master online selling?
I’ve gathered a few resources that will help you increase the online sales of your business:
Sales techniques
Obviously, your products aren’t going to be magically sold, you need to implement a series of techniques if you want to boost the sales of your business. Have a look at these two blog posts that explain a few sales techniques:
It seems that Econsultancy gives a lot of importance to content when selling products and services online. Marketing through content is a great way to attract people to your website.
Among these 10 techniques, I would highlight the importance of focusing on our clients’ objectives. Remember that if you want people to buy your products, you must offer a solution to a problem.
If your product proves that it solves this problem, of course people will want to buy it.
Psychology of sales
If we know how our clients think, we’ll be able to apply the best strategies to offer exactly what they want to buy and how we have to offer to make them buy it.
Remember to focus on the ones that are going to work best for you. Test them and analyse the results to verify that they work within your business.
Increase your conversion rate
What’s a conversion rate? In a nutshell, the percentage of people that arrive to a landing page and do the action that we want them to do (aka buying our products.)
Our landing pages must be ready to turn all the visits into clients. Read carefully these two blog posts to see what you can do to improve your conversion rate.
Among all these simple to implement tips, I’d highlight the importance of including a strong and clear call-to-action in your landing page; this will vary depending on your objective.
Also, we need to attract our clients through the content of our landing pages. Invest some time to think about the most appealing headlines.
- 46 Ways to increase conversion rates and sales
Just in case you didn’t have enough, Infinite Conversions adds a few more tips to increase conversion rates. Pay special attention to the way that you present your prices to your readers.
Copywriting
The art of writing persuasive texts that will make your clients click the “buy” button. One of the most important aspects of our selling process. Let’s see what can we learn from these blog posts:
“Put the customer on the back”, because it’s all about them and not your products or services. Also, pay attention to your call-to actions and where are you going to place them within your landing page.
On the contrary, these are some common practices that will make you lose clients and sales. Now you can learn how to get rid of these bad techniques and improve the copy of your landing pages.
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If you’re well prepared to turn your visitors into clients, these are the tools that you can use to improve your sales, how are you going to use them?
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