There’s no doubt that a crisis implies uncertainty, nerves, and raw feelings both within your business and clients. It can have an impact internally and externally. And communication has a crucial role in this context. Communication is key to manage uncertainty, explain the circumstances, express what your business is going through and how you’re dealing […]
When it comes to internationalisation, different strategies need to be implemented for the different audiences that a business is targeting. It makes sense, because different audiences living in different cultural contexts and countries won’t have the same needs. Hence, businesses will have to adapt their products and services if they want to target them.
Globalisation is bringing countries together. Nowadays, it’s quite common to have online business meeting among different countries. Last Friday, I had three different business meetings with clients in Spain, France and the US. However, as organisations globalise, when it comes to doing business in international markets, expectations rise as well, which includes the need to […]
There are three basic elements that have a direct impact on your sales: quality, prices and communication. Businesses normally focus on having quality products to sell and setting the correct prices at which clients are willing to buy these products.
We all know that LinkedIn is undoubtedly the biggest professional network out there. Reaching 3 billion users in 2017, LinkedIn has become a crucial platform to showcase yourself and your business to gain more visibility and find clients or employers interested in your professional profile.
