Your business is well established now among your English speaking clients. They trust you and you feel confident about them. However, that isn’t enough for you. You like challenges and want to take your business to the next level. It’s high time to focus on new potential markets and make your business go global.

Then, you may consider approaching Spanish speaking countries as it’s one of the widest spoken languages in the world. Do you know how to do it? Follow these steps!

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• Invest in multilingualism

Sadly enough, Spain is one of the countries within Europe with the lowest percentage of people who can hold a conversation in English.

But, hey, this has its cons and its pros!

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Cons

• Although speaking English may be the easiest and cheapest way to approach the Spanish market, it is not the wisest way to do it, as you will be leaving out the 78% of your clients.
• You will need to invest to cover this linguistic barrier.

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Pros

• You can easily stand out in the Spanish market if you are a company from the UK that can speak Spanish and is willing to make this effort.
• Speaking Spanish is considered a safe haven in the Spanish market. It’s the perfect way to gain trust among your Spanish speaking clients.

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How can you do that?

• Get your website translated. Investing in a SEO-friendly copy in Spanish will rank your website higher among the Spanish searches in Google and you will have more chances of attracting Spanish clients. You can also analyse the impact that this can have in your business through Google Analytics.
• Create content that drives interest for a Spanish audience. With a good market research, you will be able to know the trends in the Spanish market and attract your new targeted audience through good content.
• Organise a targeted social media campaign. Segment your audience and target a social media campaign in the Spanish market. I’ll talk about it later on in the blog. 

• Spanish business organisations

Spain offers a lot of opportunities for foreign businesses.

For example, the British Chamber of Commerce in Spain organises a lot of business events to network and meet potential clients in person. Also, the British government offers some schemes to help business grow.

• Research the Spanish market

Work on your Ideal Customer Avatar and focus on what type of clients you are going to work with in Spain. Answer these simple questions and research your new audience!

• Who are my customers?
• What groups and social leanings do they fall into?
• What is my potential number of customers / market reach?
• Will your customers already be familiar, or used, a competitors products or service?
• What is the basis / criteria that a customer will use to buy your product or service?
• How can you guarantee the customer will return?
• What are the times, places, seasons, moods, etc, they prefer to buy?

Are you ready for the big move? Spain is within your reach!
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