All businesses are governed by supply and demand according to basic economic principles. Demand (and especially low demand) has an impact in all aspects of our business, even the way we communicate. This is something we can’t control. But, believe me, you can still grow your business when demand is low. It’d be amazing to […]
When it comes to internationalisation, different strategies need to be implemented for the different audiences that a business is targeting. It makes sense, because different audiences living in different cultural contexts and countries won’t have the same needs. Hence, businesses will have to adapt their products and services if they want to target them.
Globalisation is bringing countries together. Nowadays, it’s quite common to have online business meeting among different countries. Last Friday, I had three different business meetings with clients in Spain, France and the US. However, as organisations globalise, when it comes to doing business in international markets, expectations rise as well, which includes the need to […]
There are three basic elements that have a direct impact on your sales: quality, prices and communication. Businesses normally focus on having quality products to sell and setting the correct prices at which clients are willing to buy these products.
2017 is getting closer and closer. It’s time to analyse the performance of our businesses and plan the strategies for the next year. 2017 is still a blank canvas, and it’s up to us to design what’s going to happen over the next 12 months. It may seem scary, so much plan to […]
