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August 9, 2015

How to professionally translate website content into Spanish

You have invested a lot of time and money in your website, and start seeing progress. You worked on every single detail of your website: content creation, copywriting, keyword research, appealing pictures, among a long list. But now you want to go a step further and reach a new audience. You have a unique product […]

August 6, 2015

6 worst excuses not to invest in a Spanish translation

I’ve done my homework. I’ve invested some time in doing my market research and defining the niche that I want to approach within my translation services. I’ve been researching different companies that may be interested in my services. I’ve also read about what they do, the manager that I want to approach, events that they’re […]

August 2, 2015

How to build trust in your business

I’m sure that this rings a bell. You’re navigating on the Internet, looking for a product or service that you’re interested in. You go to Google and type this product or service and a couple of million results come up. Then you click the first result and start reading the website until you see their […]

July 30, 2015

Take your content to the next level: content that connects

Nobody is going to read your content. At least, the whole piece of content that you have created. You made the effort of keeping a couple of hours a day to invest them on your content marketing strategy, and people are only going to read a mere 20% of those 2 hours (or even more) […]

July 26, 2015

You will have to answer these five questions to target ideal customer avatars

On Saturday, I went to the annual translators BBQ in Edinburgh. A BBQ that, due to the Scottish changing weather and a sudden heavy rain, had to take place indoor. Apart from that, it was a lovely evening where I can meet new colleagues and catch up with the rest. However, one of the things […]

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