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January 4, 2016

This element is essential to write web copy that sells

Post-holiday blues. Does it ring a bell?   Now that Christmas is over, it’s time to get back to reality.   This was exactly what I was thinking when I decided to look back and analyse this Christmas season.   I was watching the movie of Steve Jobs when the idea for this post popped […]

December 16, 2015

The sales funnel template that will help you master and increase sales

Selling is awkward. It’s uncomfortable to tell people what they should or shouldn’t buy. We all have these prejudices towards selling.   We all have been talking to one of these people knocking on doors trying to sell a hoover or an encyclopaedia. And it’s even more awkward to tell that we don’t need them, […]

December 14, 2015

How a translator can make your international trade process thrive

I’m sure that when I mention international trade, the figure of a translator isn’t the first thing that comes to your mind. Am I wrong? I’m sure that you picture a big company with a big marketing department that invests a huge amount in exporting and importing goods. And that’s fair enough, because most of the […]

December 9, 2015

How to write product descriptions to guarantee an increase of sales

You have been working on your website for a while now. You had to work on your website copy and everything seems ready to be up and running soon.   However, now you realise that you also need to write a description for each of the products that you want to sell. You know it’s […]

December 7, 2015

How you can achieve everything you want

I admit it. I have failed. I had to deal with a huge amount of work over the last month and I haven’t published any post during November.   I admit that I felt overwhelmed by my workflow. I panicked and had to sacrifice something to move on with work. It was my fault. I […]

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