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October 11, 2016

How to stand out of your competition and position your business through linguistic services

The Internet is overcrowded. Probably you have already heard this sentences zillions of times before.   It seems that always the same ads and promotional content follow us wherever we go. Always the same business trying to sell us something. No matter where we go, in the underground, on the bus, while driving, even if […]

July 11, 2016

How to translate your E-commerce site to boost sales

Words matter when selling online. I know, I’ve said this before, and I say it every time that someone asks me what’s the most important thing when selling online. When you land in a website, all you can see is words and pictures. Words represent the communicative side of any online business, and that’s what […]

June 13, 2016

Emotional copywriting: how to make your clients fall in love with your business

Something big happened last week. This blog won Bab.la’s contest in the category of Language Professionals Blogs (and we ranked #2 for Twitter Accounts!):   It may not sound that impressive for some of you. At the end of the day, there are thousands of blogs out there that have won a competition at some […]

April 11, 2016

Translate these sections of your website to target an international audience

Imagine that you’re in a crowded street in a big city. There are shops at both sides of the street and thousands of people passing by.   Some of them stop to have a glance at shop windows. Some of them are too busy with their phones to pay attention to them. And some of […]

April 4, 2016

How to translate a business name to target an international audience

The first thing that a business or a freelancer must invest in when starting up is branding. That’s always what I’d recommend.  You can have the best service and offer, but if you don’t make it appealing, it isn’t going to sell well. At least, as well as it could.  However, every branding process requires […]

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