All businesses are governed by supply and demand according to basic economic principles. Demand (and especially low demand) has an impact in all aspects of our business, even the way we communicate. This is something we can’t control. But, believe me, you can still grow your business when demand is low. It’d be amazing to […]
When it comes to internationalisation, different strategies need to be implemented for the different audiences that a business is targeting. It makes sense, because different audiences living in different cultural contexts and countries won’t have the same needs. Hence, businesses will have to adapt their products and services if they want to target them.
Globalisation is bringing countries together. Nowadays, it’s quite common to have online business meeting among different countries. Last Friday, I had three different business meetings with clients in Spain, France and the US. However, as organisations globalise, when it comes to doing business in international markets, expectations rise as well, which includes the need to […]
You’ve been working hard on your blog and website. You have invested (time and money) in graphic design, content marketing, SEO and so many other necessary skills to increase the visibility of your blog. You may have even taken a course on blogging or digital marketing to take your website and business to the next […]
The Internet is overcrowded. Probably you have already heard this sentences zillions of times before. It seems that always the same ads and promotional content follow us wherever we go. Always the same business trying to sell us something. No matter where we go, in the underground, on the bus, while driving, even if […]
