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May 4, 2015

How to write the perfect CV + A contest!

Writing CVs is a technique that has evolved a lot over the time. From the 30s when CVs were just a mere formality that people wrote half an hour before a job interview (a few may even use a typewriter back them) until now, where hard copies of CVs are becoming less common and interactive […]

April 29, 2015

How to implement the perfect content marketing strategy?

Regarding recent surveys, 86% of B2B marketers use a content marketing strategy. It’s one of the best methods to build a community. Why? Because you’re offering added value to your readers by creating content. Content generates trust among your reader and this can be translated into loyalty. A good content marketing strategy can make you […]

April 22, 2015

Fighting the new Google algorithm: a mobile optimisation strategy

Since yesterday 21st April, Google has implemented its new algorithm ‘Mobilegeddon’. As you all can guess from its name, this new algorithm not only will prioritise mobile-friendly websites, but also will penalise those website that aren’t optimise for mobile devices. So we’d better have a mobile optimisation strategy within reach! But do not panic! We […]

April 9, 2015

9 content marketing tools that will make your life easier

Last week, I got an email from a colleague asking me for content marketing tools that he can use to boost the content of his website. As I am a bit (too much) well-organised when it comes to marketing strategies and tools, I have been trying some of them and I can recommend the ones […]

April 7, 2015

Market research: define your niche market

As you all know by now, this month I am talking about how to start an online business. I am going to split this series in three blog posts. The first one was published last Monday, and next one will be published on the 13th and 20th April. However, every business owner must know how […]

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