How to write Christmas campaigns that sell (+ a special gift)
Christmas?
But it’s still October!
I know, I know, don’t panic.
But if you think about it, October is the perfect month to think about your Christmas campaign. (A bit late for some businesses, some people would think.)
There’s a lot to plan. The offer that you’re launching for Christmas, the definition of your objectives, the design of landing pages, emails, ads… That will take a lot of time.
And I’m sure that you don’t want to keep postponing until November or even December just to regret not having started before. (I guess you know what I’m talking about.)
But I’ve got good news for you.
[Tweet “Now you can learn how to use copywriting in your Christmas campaign with this free course.”]
That’s why I’ve decided to give you my Christmas present a bit early this year. A free four-week course where I’ll explain step by step how to write Christmas campaigns that sell.
Remember, you only have two weeks to join us, so don’t miss it out!
In this course, I’ll go through the most important aspects to design a winning Christmas campaign.
1. Definition of your Christmas campaign
A marketing campaign must be defined to be successful. You must know the one and only objective that you want to get by the end of your campaign.
Also, it must be defined in terms of the audience that you’re targeting. This is going to affect directly the way that you’re going to write your copy.
But that’s not everything. Christmas is one of the most emotional moments of the year. It’s the ideal moment to establish an emotional relation with your audience. And, as you may guess, words are the perfect tool to convey feelings.
But, what feeling do you want to convey with your copy?
2. Copywriting techniques
I have already talked about different copywriting techniques that can boost your sales in this blog. Now, I’d like to talk in this course about the ones that work better for a Christmas campaign and different techniques that will help you establish emotional connections with your audience.
Believe me here when I say that words and languages are the most powerful tools to convey feelings and make people perform an action.
3. Tips to implement and being more productive when writing a copy
I know that writing isn’t a easy process. That’s why I have added an implementation week during the course.
During this week, you’ll be able to write. That’s it. Put into practice all the strategies that we would have learnt during the first weeks.
In this week, I will talk about productivity techniques for writers, how to write when you don’t even have time to and the well-known writer’s block and how to overcome it.
4. Different types of copies to support and promote your Christmas campaign
Last but not least, a Christmas campaign is more than a headline or a beautiful video on the Internet. We need to write different copies to promote our campaign: emails, landing pages, blog posts, brochures and leaflets even presentations.
I’ll will give you some tips on how to write copies that support and promotes your Christmas campaign.
How does it sound?
Don’t forget to join us here to receive every lesson in your inbox and improve the texts of your Christmas campaign. We only have 13 days before the starting date, it’s now or never!
Are you with me? I’d love to have you around.