“David is an excellent translator and a lovely guy to work with. He is extremely professional and takes his job seriously, producing perfect translations and giving a marvellous service. It is an honour to work with him and I hope we can continue in the future.”
There’s no doubt that the market context is crucial to write marketing texts optimised to sell products and services. A great marketing text in English may be irrelevant or may even not make sense if translated word-by-word into Spanish.
If you want to make sure that your translations are optimised to sell, you need to focus on the needs and concerns of your Spanish-speaking clients. If you have ever considered translating your website or marketing material, you may have faced the following challenges: