“David is an excellent translator and a lovely guy to work with. He is extremely professional and takes his job seriously, producing perfect translations and giving a marvellous service. It is an honour to work with him and I hope we can continue in the future.”
The value of your products and services is conveyed by your marketing texts. Three aspects should be considered in order to achieve results: they must be written in your clients’ language, they must reach the right people and they must talk about their needs and ambitions.
Sadly, most companies don’t see translation services as a business strategy to achieve new clients. That’s why leading multinational companies have admitted to losing large amounts of money because they couldn’t communicate and close a deal with a client.
It’s very common to see businesses focusing on investing in advertising to attract new clients. It’s never been so easy. However, without a solid foundation and implementing a good communication strategy, it’ll be very difficult to close new deals for your business.