Probably you have already established your own business and it’s going well so far. You have managed to expand your client portfolio and get a continuous workflow from them. However, if you’re like me and always want to go the extra mile (and I’m sure you do if you’re reading these lines), you’ll be looking for a new ways to develop your empire.

Or maybe your business has reached a plateau and now you want to implement new strategies to take it to the next level.

Well, let me tell you something, integrating a new language in your team is the solution that you’re looking for.

1. Why I should do business in Spanish?

• To fill a gap in the market.

What’s the first piece of advice that you were given when you started your own business? Well, the one I always give to people is: fill a gap in your market. And you know what?

[Tweet “Spanish will allow you to fill a gap in the market.”]

How come? Well, very simple; just imagine how many competitors you’ve got out there; probably quite a few of them, right? Now, think of the ones that address the need of the Spanish-speaking population, and I’m no referring to those of them that have their website in Spanish, but the ones that really address the needs of a Spanish-speaking clients; probably the number has significantly decreased, right?

If you combine your USP, what you’re doing right now to be different from your competition, with the added value of offering the same products/services to a very specific segment of your market, the result will be the provision of unique services.

• To boost sales.

Obviously, if you offer unique services, people are going to buy more from you. That’s logical. However, I’d also like to talk about psychological sales.

When one person goes to live abroad, his major concern is not to be understood. No matter if he goes to buy some bread to a bakery or to the bank, he’ll always have in mind: “what can I do so they can understand me?” This is a barrier that makes the selling process harder. Obviously, if we smooth this process, our conversion rate will be higher and we’ll sell more.

It’s also about promoting trust in our business. Our clients will know that they’ll be understood, and they’ll be confident enough to buy from us. It makes sense, right?

 

2. How I should do business in Spanish?

• Start with your marketing materials.

Why? Because that’s how your clients are going to find you for the first time. Evaluate what type of marketing strategies you’re using at the moment and analyse which ones can be used to target a Spanish-speaking audience. Is it your website? Do you need to generate content in Spanish for your blog? Are you giving away leaflets? This will vary depending on each business.

The main objective here is to make your audience know that they can understand the whole process from the very beginning to make them feel safe.

As you know, in business it’s all about the first impression.

You may consider start with your website. If you invest in a quality translation of your website, your website will rank higher for Spanish searches, which will be translated into a higher organic traffic from a Spanish-speaking audience, that a good copy in your website will turn into potential clients.

• Offer a unique client experience.

But there’s no use to do that if when a Spanish-speaking client phone you, and nobody can answer in Spanish. There must be some coherence here.

The best way to do this is by putting yourself in your clients’ shoes. Imagine that you really need a product that you can only get in China. Try to search something, go to their website and see if you can understand everything. Jot down those sections that interest you the most during your selling process.

Is it everything translated? Could you understand everything during the selling process? Did you feel more confident when you were buying? Why?

Also, if you can, try to phone this company to test their customer service. Could you communicate properly with them?

If you picture yourself buying a foreign product, you’ll realise what information is important and must be translated to guide your clients through all the selling process.

 

Now it’s up to you to start doing business in Spanish. What actions are you going to take? I’d love to hear from you!

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