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Why a free website translation will kill your business (and what you can do to connect with your international audience and sell more)
November 28, 2016

Why a free website translation will kill your business (and how to connect with your clients and sell more)

You know that a multilingual website is the ideal platform to attract international clients.   If you get your website translated into different languages, it will be accessible to people in different parts of the world. And that means more business opportunities. More audience for your website, and more potential clients who can be targeted. […]

September 12, 2016

Complete guide to adapt products to a foreign market and sell internationally

To expand across different markets and start selling products and services abroad, duplicating your clients and sales. That’s the dream of every business that aims to become global. But before getting there, I’m afraid that there’s some work that needs to be done. And one of the main tasks is to adapt products to a […]

January 4, 2016

This element is essential to write web copy that sells

Post-holiday blues. Does it ring a bell?   Now that Christmas is over, it’s time to get back to reality.   This was exactly what I was thinking when I decided to look back and analyse this Christmas season.   I was watching the movie of Steve Jobs when the idea for this post popped […]

October 27, 2015

The biggest problem when selling services (and how to solve it)

Only one? People who sell services have to face a lot of problems. Finding new clients, juggling different tasks at the same times or marketing your business online and offline, just to mention a few of them. However, all this problems can be solved with some training and planning. But there’s one problem that can’t […]

October 19, 2015

How to write Christmas campaigns that sell (+ a special gift)

Christmas? But it’s still October!   I know, I know, don’t panic. But if you think about it, October is the perfect month to think about your Christmas campaign. (A bit late for some businesses, some people would think.)   There’s a lot to plan. The offer that you’re launching for Christmas, the definition of […]