I have to admit that I’ve gained at 60% of my clients thanks to my blog. They discovered it when they were looking for something online, and they ended up liking the content in it. That’s how 60% of my relationships with my clients start. And this figure is increasing over the time.
You have decided to write a blog to give a boost to your business. That’s great! However, you have realised that it’s not as easy as it seems, right? You invest a valuable time in writing your post every week and then nothing happens.
Do you want to know how to attract clients with your blog? Check this list of tips to implement them in your blogging strategy.
1. Don’t write for your colleagues
It’s probably the easiest way to start writing a blog. You talk to colleagues every day at work and know them well enough to know what they worry about (or even what you worry about). That’s why the first intuition is writing about these topics. Believe me, I’ve been there and that made me lose a lot of time (and business opportunities.)
If you keep writing content for your colleagues, the only thing that you’ll achieve is to establish a reputation as a expert in your industry, which is pretty cool, eh? But, is that going to make you close more deals?
2. Attract clients writing about their needs
Most of the times, when we look for something on the Internet is because we need that something. I’m sure that there will be people out there looking for your business, simply because s/he needs it. However, if you don’t write about these needs, they won’t find your site.
That’s why we have to know our readers as much as we can. Jot down a list with all the needs of your clients. You can find at least 3 or 4 main needs or concern that you can expand to several subtopics.
If you provide content that adds value to your potential clients, sooner or later they will land in your site looking to solve their needs. And then it’s when you must be sure that your website is optimised to gain these readers.
3. Remember, don’t give away too much
Over the time, I’ve seen a lot of bloggers giving away too much information, solving all the needs of their readers. Obviously, these readers just read the information and then left without hiring any services.
For example, imagine that you’ve created a course on “how to get clients with your blogs” and to promote it, you write a complete guide like this one. How many clients you think that are going to buy it?
Remember that your content must have a strategy behind it. Provide good and useful information, but don’t get carried away.
4. Are you collecting data from your readers?
A reader gets to your website. He loves what he is reading. He decides to keep reading a bit more. Maybe a couple of posts more. And then… what? Nothing. He leaves.
If you’re lucky enough, he’ll bookmark your site to check it later on. But probably you won’t see it again.
That’s why we have to collect at least their emails so we can contact them again. Start building your email list as soon as you start with your blog not to miss out any readers.
You can share exclusive information through this list as an incentive for people to subscribe, or you can even create a lead magnet as I did with my ebook “how to survive your first year in business”.
5. Improve the copy of your texts
If you want to make these readers to subscribe to your list, you must convince them with persuasive texts and an added value. Your texts can be very powerful if you really take some time to think about your strategies and why you’re creating content.
This can be the difference between people that just scan your texts, or people that will come back every time that you publish a new post.
It’s essential to either learn how to write good copies or invest in copywriting services to create engaging content that people want to read.
6. Define the objective of every text that you write
We need to be very specific here. Every text must have a purpose. Maybe you’re launching a new product and want to promote it through a blog post, or maybe you want to get new subscribers.
Design every text with this objective in mind, and add a strong call-to-action so people know what you want them to do.
7. What language should you write in?
And this is a question that a lot of multinational companies have. The answer: it depends. What language does your ideal customer avatar speak?
If you want to cover a wider audience, you should opt for a wide spoken language. If you’re conducting marketing campaign, you should consider having a multilingual blog or different blogs addressed to specific geographical areas, such as the blog Entrepreneur does in English and Spanish.
Another option could be to have a main blog in a specific language, and then analyse which posts attracted more readers and then get them translated into another language.
8. Promote your blog like a pro
You’ll have to learn to promote and market your blog to start building an audience. This will take time, yes. However, once you have a considerable number of readers, it would be easier as they’ll also spread the word (your words!)
Ask yourself where your audience is gathering and do something to appear in those places so people can notice your blog.
9. Be constant and have patience
You’re not going to attract clients with your first blog post. Maybe you won’t for the first months of your blog. But if you keep goof content coming are constant with what you do, you’ll start noticing improvements soon.
Have you got a corporate blog for your business? How are you doing with it? I’d love to hear more opinions!
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