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June 10, 2015

How to sell more services online

So, you have been recently working on your online business. You have spent hours (and probably money) designing the core of your services and getting established on the Internet. You have updated your website and your CV to contact new clients. And… now what? Nothing or little happens. I’ve been there, and I’m sure that […]

August 26, 2014

Chapter 2.3. Purchase phase and how to sell your services.

Our business is already set up and we finally reached that first client. However, this client is likely to refuse to buy our services if we do not know how to sell them properly.

August 28, 2020

Marketing translation in Spanish

Translate your marketing texts into Spanish addressing your clients’ needs and concerns to sell more There’s no doubt that the market context is crucial to write marketing texts optimised to sell products and services. A great marketing text in English may be irrelevant or may even not make sense if translated word-by-word into Spanish. If [...]

translate product descriptions
May 25, 2020

How to translate product descriptions to boost sales internationally (with real examples)

Writing a product description is a hard and daunting task, especially when your multilingual e-commerce has more than 200 different products in stock. It may seem impossible to go one by one and spend a few minutes (or even hours) to write and translate product descriptions. And let’s be honest, I’m pretty sure that this […]

grow your business when demand is low
May 11, 2020

How to grow your business when demand is low

All businesses are governed by supply and demand according to basic economic principles. Demand (and especially low demand) has an impact in all aspects of our business, even the way we communicate. This is something we can’t control. But, believe me, you can still grow your business when demand is low. It’d be amazing to […]