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February 15, 2016

How to write cold emails to entice more clients from now on

You have decided to reach new clients to increase the sales of your business. That’s why you start looking for potential clients and sending emails away. You send 20 or even 30 emails a day, but you don’t get any response whatsoever. Frustrating. Tell me about it! I’ve been there too when I started offering […]

January 4, 2016

This element is essential to write web copy that sells

Post-holiday blues. Does it ring a bell?   Now that Christmas is over, it’s time to get back to reality.   This was exactly what I was thinking when I decided to look back and analyse this Christmas season.   I was watching the movie of Steve Jobs when the idea for this post popped […]

December 9, 2015

How to write product descriptions to guarantee an increase of sales

You have been working on your website for a while now. You had to work on your website copy and everything seems ready to be up and running soon.   However, now you realise that you also need to write a description for each of the products that you want to sell. You know it’s […]

October 6, 2015

9 powerful persuasive writing techniques to sell more (and better)

You designed the perfect landing page for your new product. You worked really hard and added every single section to maximise your results. However, once you published it, you didn’t get the results that were expecting. I know. That’s very frustrating.   But don’t worry; I’m sure that you did a great job with your […]

September 29, 2015

9 steps to design the most effective landing page to maximise your conversion rate

You are about to launch a new product or service. You’re excited and have been working hard to make it work. It’s almost ready and the launching date is almost here.   However, when you’re about to design is landing page, you’re out of words. You want to write so much information that you find […]

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